Consumer-Generated Value : From Audience to Community
소비자들은 단지 상품을 구입하는것 뿐 아니라 스스로 유투브 등과 같은 소셜 네트워크를 통해 가치를 창조, 마케터들은 소비자가 수동적인 군중이라는 생각을 멈추고 이러한 현상에 적응해야 한다.
Social Networking, Open Source Business Models
Value from Society’s P
general low level of staffs. Working atmosphere which is possible to respect and understand each other
Stimulating curiosity: preparing new two or three products in each stand everyday.
Operating the demonstration corner ⇒ attracting customer’s attention
Give consequence to foods: limited consumption with remaining socialist living patterns.
Chinese
SUV is 'sports utility vehicle‘
work about five times a week.
leisure or sports
free to run anywhere.
small size
Target 2539
Strong confidence
pay attention to consume
Saving for future
Attach importance to style
Generally, consumers are interest about Tucson ix’s ad.
because this ad suggest many situation.
For example,
"When you are seat in fron
1. Market analysis
Expansion of unisex casual market
Recently, another trait of the unisex casual is that the average age of the consumer becomes high. It is generally believed that only teens look like unisex style. But, to our surprise, career women and young people (below 10 years old) are joining new fashion mode destroying formal styles. This phenomenon is being accelerated because p
One of our competitive strengths is the ability to anticipate consumer dining and taste preferences and adapt our menu to the latest trends in food consumption to keep it relevant to consumers. We create new menu items to keep pace with changing consumer tastes and preferences, and regularly update our ingredients and cooking methods to improve the quality and consistency of our food. Generally,
Consumer Finance (소비자 금융 부문)
Consumer Products (소비재 부문)
Equipment Management (장비 관리 부문)
Industrial Products and Systems (산업 생산품 및 시스템 부문)
Insurance (보험 부문)
Medical Systems (의료 시스템 부문)
NBC (방송)
Plastics (플라스틱 부문)
Power Systems (발전 설비 부문)
Specialty Materials (특수재 부문)
Tran
Curiosity
The pursuit of individuality
The Strong SPENDING POWER
(중략)
Business ethics
American Apparel
Fighting racial injustice
Protecting
the environment
-Using Solar Energy
(The 20% of AA Power Consumption )
-Reducing the use of pesticides
For health-conscious
consumers
-Using organic cotton
consumer
feel milk's fresh taste.
-To consider utility and convenience PET bottle's original
design and clean image harmony milk's fresh taste. Seoul
milk is best premium milk in korea.
Maeil milk
Maeil milk ESL low-fat&calcium(180/930ml)
- Maeil milk increase calcium a double rather than general milk.
(FI)FRESH INNOVATION:
FRESH INNOVATION maintain milk's clean ta
generated) content with professional (copyright protected) content. An example are personal music videos that combine own photos with chart music and sharing them in social communities on PCs, mobile phones and digital settop boxes.
Digital convergence also refers to the digitalization of traditional media. For example, during the advent of personal computers, text-only documents were the firs